Why Your Business Should Be Using Google Analytics

Inbound traffic is undeniably one of the most important matters for a business-website owners. In simple terms, the more potential customers visit your website, the more profits and success you can expect. Therefore it is really important for you to keep an eye on your website traffic. Thanks to Google Analytics, this is a relatively simple process.


Easily to Get


You can use your existing Google account to sign up for this amazing and free tool. In case you do not have an account yet, it only takes a few minutes to set one up. After answering a few questions about your own website the system will generate your personal tracking code which will help you to harvest a lot of information relevant to your website’s traffic and much more. In a nutshell, you could say Google Analytics is one of the simplest and most effective ways to help you monitor and analyze your website’s traffic.


Effective Help to Monitor and Gain Organic Traffic and Generate Sales


Many underestimated the incredible benefits of Google Analytics and consider it merely a tool to monitor the traffic to your website. In actuality, it has a lot more to offer, more than you would ever expect. It allows you to:

  • Analyze how different visitors navigate your site, and where they are most engaged
  • See the effects of any changes or updates to your website
  • Share information with your colleagues, teammates etc
  • Use plugins, applications etc
  • Test your website’s response time
  • Helps display ads through Google AdSense
  • Helps you build your marketing strategy
  • Helps with some aspects of Social Media Optimization or SMO, and a lot more