Castlewood SEO

Castlewood SEO, Castlewood Search Engine Optimization Colorado

Why Does My Site Need Search Engine Optimization?


There are several reasons why your business or website should definitely consider SEO. Here are some of the most indispensable reasons:


Search engines are drawing more market share: Today, somewhere between 85 to 95 percent people check online reviews before making any purchase. This number is also expected to increase in the long run. Soon everyone will be searching for services and products online. So if you want them to locate your products too, then it is indispensable to consider SEO for your business. Without SEO in place, consumers will have a tough time finding your products.


Your competitors are doing it: Always remember that this is a never ending process. If your business is not moving forward and improving its position, you are likely to lose ground to your competitor who is reaping the benefits of SEO. So do not let them maneuver you by ignoring this extremely valuable tool for your business.


Not having a healthy content profile is a big disadvantage: With each and every update, Google and other search engines change the way they look at sites. Certain things that did not exist a couple of years ago, like social media sites are now given high relevance in terms of their impact on your Google rankings. And therefore, not creating a healthy content profile can likely damage your business, as it is one of the key factors Google evaluates while looking at your website.


It Is Cost-Effective: As compared to costs that are associated with other forms of online marketing, like social media marketing, PPC marketing, and buying leads for your email marketing program, SEO, search engine optimization provides a decent return on your investment. While social media may be more imperative for your image and PPC marketing may drive more revenue, SEO in several ways still remains bedrock of your organization’s online presence.


Rise of local search optimization and mobile bandwidth: Recently, the amount of traffic driven to mobile phones is expected to increase the amount delivered to conventional desktop devices. With such a dramatic explosion in mobile phone usage, a complete new world of effective search engine optimization strategies have opened up for organizations, such as local search engine optimization.


It is not going to stop working any time soon: The way search engines appear to be developing, it is unlikely that search engine optimization will cease to be profitable and effective in the near future. On some level even audio and video searches depend on keyword search, which in turn ensures the constant success of SEO techniques as long as they exist.

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